Making
technical
human.
Brand Advisory | Technical Content | Editorial Management | Webinar Strategy
Global Case Study Production (Video and Written) | Engineering Media Buying
A judgement that’s frequently aimed at the technical and scientific industries is that what they do is just too hard to communicate with inspiration. And yet technicality and complexity, are the very things that make these businesses significant.
Without question, 4D Systems can be described as a deeply technical engineering company. Pioneers in providing intelligent graphic display solutions using state-of-the-art OLED and LCD technologies, they’re an Australian based, family owned business that has grown to become a global innovation leader.
Supporting this process, has been deep excellence in engineering, leadership and embedded cultural values across a global team. While a vital connection for partners, customers, has been demonstrated through media and editorial bringing together ‘technically complex’ and ‘easily relatable’.
Innovative but Human
Embedded electronics providers face the challenge of aligning deep specifications and user features, with a sense of relationship and real-world applicability. Ultimately, providers must be positioned beyond the transactional.
Andiron started working with 4D in 2018. With a captivating founder’s story, starting in a Sydney garage over 20 years ago, to becoming a global thought leader through international white papers and blogs, 4D Systems are now a celebrated Australian innovation story.
Working closely with leadership and engineering teams to position 4D Systems as innovative but human, Andiron developed a personality and individuality for 4D that was a standout in a typically crowded market of lifeless technical voices.
Understanding the global language of technology
Andiron has created a strong sense of a global presence for 4D Systems bringing together industry, engineering and technological innovation - communicating this intersection thoughtfully, provocatively, and with a human face across a range of editorial formats from landing pages, blog articles, technical content pieces, product press releases, and white papers.
For example, a series of international video case studies and white papers produced in South Africa, Paris, Athens and the US, have helped showcase the variety of inspired international applications for 4D Systems display technologies.
Inspiring Stories
A quiet achiever, there are many inspirational stories to come out of 4D. During the COVID-19 pandemic 4D Systems were able to increase their Australian manufacturing capabilities, fulfilling the need for rapid production of key applications for smart medical equipment solutions including lifesaving ventilation machines.
Andiron understood that even though technical application is foundational to 4D’s business, a well-crafted message creates an understanding of relationships that go beyond transactional, while celebrating the creative stories of product application that inspire innovative in customers and engineering audiences.
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