"To see what is in front of one’s nose needs a constant struggle." — George Orwell

Legacy journalism loves hindsight. It waits until the bodies are discovered, the banks collapse, the data leaks, the whistleblowers break. Then, it offers post-mortems dressed in the language of inevitability.

What it rarely offers — and what the world desperately needs — is predictive journalism. Predicative journalism is a category and a movement we must create.

Use the Whole Fish: Smarter Communications for Movement-Building

At Andiron, we work with ventures that want to become movements. That means your communications can’t just make noise—they need to build depth, repeatability, and strategic momentum.

One of the most effective (and underused) tools to do that? Using the whole fish.

Recently #AndironLabs did a little experiment. The team believes we're at the juncture of a new way of thinking about journalistic information presentation, moving away from single-authored "expert" subjectivity (as Tetlock and others have suggested) to a less "crafted" more "intelligence report" vibe that will naturally increase the relevance/credibility of media while reducing the temperature and risks of confirmation (and other) bias.

Recently, TechDay interviewed our founder, Jonathan Englert. Here’s what they said (and you can watch the video interview above):

Andiron has been at the forefront of enhancing client visibility through core stories and thought leadership by using communications to grow the value of businesses - something that's hard to find.

Jonathan Englert, the founder and director, shared insights into Andiron's journey, unique strategies, and the significant impact they've made across various industries.

Such is the potential for NILO’s product and process, IKEA has acquired a 12.5% stake and has entered into a development and access agreement that will see subsidiary, Inter IKEA, able to use Nilo’s patented plastic waste-derived adhesive in the production of its wood-based products.

Origin Energy has acquired a 5% stake in Allegro and has agreed to a pilot of their long duration Redox Flow battery at Eraring Power Station.