Media Training
Complexity expressed Simply.
Your innovation solves a real problem in the market. Media can help get the good word out there, but first, you need to be able to articulate your genius.
That’s where we come in.
Andiron’s media training service is unique. Not only will it equip you with proven techniques for effectively interacting with journalists and presenters, but we help you cut through and ensure that the media - and their audiences - want to learn more about your innovation.
We Cover:
Engage deeply and maintain interest in complex details.
Navigate the changing media landscape.
"Pressure-Test Through Intensive Interview Rehearsals".
"Craft Press Releases for Maximum Impact".
Tailor messages for the communities that matter to you.
Align your conversations with your business growth stage startup, scale up, and acquisition stages of business maturity.
Learn to live and breathe your quotable quotes.
Have your team members engage in cat & mouse interviewing.
"Steer Straying Interviews Back on Course".
"Transform Touch Points into Strategic Opportunities".
Unearth treasures in your conversations, that validate your business vision.
Let’s talk about your complexity
The Andiron team includes veteran editors and journalists, authors, and experts in PR. Our team will help you get into the minds of media professionals, understand what makes them tick, and then covert that to a gold mine of earned media value.
Contact us today to get started.
Align your media conversations with business stage
Expertise across the mediums
TV
Online
Podcast
Online Forums
Radio
Sessions tailored to
your unique needs
We Understand Your Innovation
Other media training services apply a “cookie cutter” approach - following a script with best practices that tell you where to look at the camera and what to say to journalists.
The real secret to getting cut through with the media is being able to articulate the complexities of your innovation and convert it into a conversation with the press. Andiron’s team of media editors, authors, and PhD graduates are able to drill deeply into what your company offers to the market and help you understand what the media will want to hear.
Gain Traction With The Media By Understanding Your Business First
The media is hungry for stories. The first step in successfully engaging with them is finding your story, and making it the first and only thing they see.
Our media training programme includes workshops that drill down to the core of your business, its commercial appeal, and find the narrative genesis that will catch the media’s attention. It’s not what your investors are interested in. It might not even be what your customers care about. Often, it’s something you never thought about.
But once you’ve identified it, you’ll be giving journalists stories they cannot resist.
Be Prepared For ANYthing
No one thinks that they’re going to be asked for their thoughts about peace in the Middle East… until the curveball comes in.
Through practical exercises, we will help you understand where a journalist’s line of questioning comes from, why it can sometimes head in directions you never anticipated, and how you can effectively manage and deflect questions to stay on point and avoid being dragged into controversy.
Interviews Are Conversations, No Matter How Complex
The spokespeople that journalists love are the ones who hold a conversation and avoid filling the airwaves with talking points.
For founders and innovators, this is an opportunity - to establish yourself as a thought leader and you’ll be called back for your subject matter expertise, over and over again.
Andiron’s media training service will help you to build your voice and persona to the media, ensuring that you can take ownership of your field and the discourse around it.
The Andriron team includes veteran editors and journalists, authors, and experts in PR. Our team will help you get into the minds of media professionals, understand what makes them tick, and then covert that to a gold mine of earned media value.
Contact us today to get started.
Contact us
Jonathan Englert
Founder
He is a noted communications strategist specialising in disruptive technology, cybersecurity and the sharing economy. He has pioneered a new communications model that harnesses data science and the qualitative strengths of the immersive journalistic method to drive outsized and lasting gains for a range of organisational needs.
He has advised companies of all sizes, expanding their profiles, building market share and goodwill and has been recognized for his investor relation work.
As a journalist, he has written for The New York Times and many other publications on issues ranging from public affairs to technology to adventure sports. Jonathan is also regularly commissioned to produce books, speeches and media commentary for well-known public, political and business figures.
The Chicago Tribune called his full-length nonfiction book The Collar (Houghton Mifflin 2006) "an impressive portrait." He is the recipient of the Nona Balakian Award for Literary Criticism, the Sackett Graduate Award for law and journalism, a grant from The Louisville Institute (a Lily Foundation partner) and a Maxwell Award for Best Novel.
In 2012, his work was nominated to the final voting round of Columbia University's Graduate School of Journalism's 100 Great Stories.
He holds a B.A from Bard College and an M.S. with Honors from Columbia University's Graduate School of Journalism.
He has recently completed a PhD at the University of Sydney which seeks to better define the nature of technological (and other) invention - entitled: Inventing Australia: An exploration and subversion of long-form non-fiction as an approach to enhancing the epistemological value of journalistic practice.
Matthew Sainsbury
Senior Writer
Matthew Sainsbury combines over 20 years’ experience in editorial and journalism with a drive for innovation, making him an ideal fit for Andiron.
With a diverse career spanning technology, financial services, consumer entertainment, and B2B sectors, Matthew has spearheaded magazine and website revamps, launched new publications, and crafted impactful social media strategies.
Matthew spent four years at IDG Communications, serving various editorial roles, including Features Editor at ARN magazine.
He also serves as the Publisher and Editor-in-Chief of Digitally Downloaded, Australia's premier outlet for Asian games and entertainment. With a readership exceeding 500,000 unique readers per month and an expanding presence on YouTube and Facebook, Digitally Downloaded was shortlisted for best games coverage at the Lizzies IT Journalism Awards from 2013 to 2018.
Matthew's features have been published in major Australian news mastheads as well as multiple technology outlets. His knack for storytelling and thorough understanding of market dynamics align seamlessly with the needs of a firm focused on crafting compelling narratives in a disruptive environment.
Matthew has a Bachelor of Communication and Media Studies and a Master's of Commerce and Marketing, both from UNSW.
We support the TEDx movement and actively work with TEDx speakers to shape their engagement with their audiences and media. Our media training methodology is informed by meeting this high bar.
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